The Loft
The Loft is a female-only co-working space and community. It provides entrepreneurial women with monthly and yearly membership access to their co-working space that includes weekly speakers and events, high-speed wifi, complimentary blow-dry bar, beauty essential, yoga classes, shared working space, Skype booths, and many other activities.
Step #1: Logo Design
The Loft has been a fun project to work on. My client wanted her branding to look fresh, empowered, inspired, clean, and modern and I brought it into life. It was hard because I loved -and I meant I loved- every single logo, color palette, and a graphic element I created for every single one of them.
Step #2: Branding Style board
After logos are made, I proceed to create the Branding Style Board. This is the elements to use for any business to use throughout the website, brochures, business cards, etc.
Step #3: Store Sign
Because this is a co-working space with many activities, my client asked me to do a store sign mockup just to have an idea of how it would look in a real one.
Step #4: Marketing Design
Since this is a co-working space with many fun activities and speakers, they asked me if I could do a slide presentation for their speakers to use on their activities. This was so fun for me since I could play around with the colors of the branding, effect, pictures, among others.
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